As urban dwellers, we are constantly being reminded of money, commerce and personal possessions. We are surrounded by supermarkets, shops, trade fairs, banks, and so on. We are bombarded with advertising that tells us how to live, what products we should buy in order to be happy and successful, what we should believe in… Our daily lives are saturated with the demands of the virtual economy.

Our cities are built on capitalist foundations. Historically, cities were designed to meet the needs of trade and industry, production and transportation. But the question is, how long can this continue in the same way? How will our ethical standards change in the future? Will we citizens still have value in the cultural, social and political fabric of the city of the future or will we become faceless consumers? With increasing gentrification and property speculation, the value of the city itself is also deformed and transformed to become a financial and economic product.

Anne K. Senstad addresses this omnipresence of money and possessions with her work Gold Guides Me. The 3D word sculpture, located on the roof of the Spaanse Pakhuizen, questions our sociopolitical financial value systems and the psychological economics of advertising. Gold is the new God.